Digital Campaign Manager Global Business Marketing EMEA Facebook London

Job Description: • 2-minute read •
The role of the Business Marketing team is to articulate the Facebook for Business value proposition at scale. We are passionate about helping brands, businesses and agencies to grow and understand the ways in which Facebook can help them achieve their core objectives, and we are constantly looking for new ways to inspire and educate the industry.

We are looking for a Digital Campaign Manager to manage our digital marketing campaigns across Facebook Pages, ads and other digital platforms. With over 3m advertisers on Facebook, it’s crucial that we deliver marketing programmes at scale so that we can drive real impact. Leveraging our own platform as a communications channel is key to this success. This means developing marketing Pages backed by a clear posting strategy and smart use of targeted advertising. But it also means making use of other platforms that can help us connect with our target audience.

The ideal candidate will be an excellent marketer with significant experience in digital marketing, including Facebook and other platforms. They will be able to develop excellent content that helps us tell the Facebook for Business story across channels, and will develop a strategy to boost that content with paid media support.

This position is full-time, based in our London Office.
Responsibilities

Brilliance in Execution: Manage campaign execution across digital channels in EMEA, including Facebook for Business website, Facebook Pages and Ads
Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities
Own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Strive for operational excellence


Master of Collaboration: Drive best practice of the Facebook platform and be seen as a Facebook product expert
Report digital marketing results regularly and provide recommendation to leadership and key stakeholders
Collaborate with Creative, Content, Marketing, and Sales teams across the world to share and reapply digital strategies
Contribute to the optimisation of campaign opportunities by using data and insight
Proactively collaborate with cross functional partners

Media Planning, Strategy, and Measurement: Translate business objectives into campaign strategy, proposing campaign structures and implementing measurement solution (derive actionable insights)
Manage planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations)
Requirements

5+ years of direct digital marketing experience (Facebook expertise preferred)
Highly motivated self-starter with the ability to act independently
Ability to manage multiple projects while maintaining strict attention to detail
Excellent quantitative and analytical skills
Experience working with SQL is a plus
Extensive experience as a Facebook user and with Facebook’s ad products
Understanding of major advertising success metrics
Experience planning, delivering, and executing media, measurement, and creative strategy
Experience presenting stakeholders at a variety of levels
Strong project management abilities, with experience completing projects with minimal direction with high attention to detail
Experience providing insights and campaign optimisations/recommendations
Able to extract insights from FB and customer data independently using Excel, scripting languages and other tools
Demonstrated ability to build strong working relationships with internal and external partners
Experience leading and managing initiatives with support from team/manager
Demonstrated experience analysing data sets and delivering actionable insights
Competitive Salary including the following benefits apply:
Medical Benefits
Dental Benefits
Vision Benefits
Pension Benefits
Life Assurance
Ride2Work
Childcare Benefits
Other Benefits Gym Pruhealth Partner Gyms
Transport
Laundry Benefit 2015 UK Holiday Calendar
Paid Time Off (PTO): 25 Paid vacation days per year

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