Director Account Consumer Health Edelman London

Job description
The Role
We are looking for an Account Director with expertise in consumer health brand communications, specifically in the KOL engagement space, to work as part of the team leading the UK activation for Johnson & Johnson brands.
You will be able to apply the right level of creativity and media expertise, to deliver standout campaigns that speak directly to HCPs and tell compelling stories about patient and consumer health and well-being.
You will be able to mix creativity and science to engineer impactful informative experiences that inspire action and positive outcomes. You will know the appropriate Brand ambassadors to target as speakers, authors and media spokespeople.

You will be able to develop, manage and measure KOL engagement plans, playing the role of client advisor – consulting on strategy and deliverables; strategy developer – shaping strategy and creating engaging content; and Brand storyteller – able to build evidence-based narratives as creative as they are compliant, with the tools to measure their impact.

This is an exciting and challenging role that will require the candidate to have a substantial amount of relevant consumer health experience in the earned media space and be familiar with inter-agency brand planning, global account planning and strategy. You will have a proven track record of building strong client and team relationships and will demonstrate a can-do attitude. The successful candidate should provide evidence of exerting strategic influence and creativity on existing client work. Excellent written work is a must. An understanding of working on a global brand, or working for a large brand house, would be beneficial.

We are looking for an enthusiastic team player; a collaborative spirit is required with the team at Edelman, the client and inter-agency teams. As such the successful candidate will have a proven track record of building strong client and team relationships and will demonstrate a can-do attitude. Previous experience in FMCG, Beauty, Consumer Healthcare, Brand Partnerships and creative communications campaign development skills are preferred.

For the right candidate this role offers a unique opportunity to progress to the next level within a dynamic, global communications marketing agency.

Specific job requirements

In This Role, We Expect You To Be Competent In The Following Areas

Client relations

• Provide high-value strategic counsel capable of retaining your existing client set and converting new prospects to clients

• Manage financial planning for the account, ensuring forecast is converted and resourcing requirements are effective for client needs

• Promote a ‘client-first’ approach, leading your account teams and working highly collaboratively across the business and integrating specialisms of Creative, Digital, and Planning into client account teams

• Develop creative solutions to a number of client-business challenges

Communications marketing

• Able to be creative within compliance guidelines to produce innovative and dynamic programmes with social at their heart

• Manage and build strong relationships with tier one journalists and influencers

• Develop high level strategic communications responses to briefs

• Write regular press releases, articles and other pitch materials

• Participate in pitch development and delivery, driving excellence in this area

Business Development

• Create a pipeline of marketplace intelligence into the team to support prospecting opportunities and generating innovative routes to market

• Act as a knowledge manager for the team, responsible for key resources, (e.g., Edelman IP, cases, capabilities, etc.) and promote “best practices” and methodologies

Operations

• Contribute to the development of initiatives designed to improve profitability and staff utilisation levels across the practice, and designed to meet over-servicing targets

• Contribute to the development of a programme of differentiating IP and Brand initiatives capable of driving a new business strategy and fame for the business

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