Senior Director - NEMEA Marketing - VMware - Frimley

Job description
The Sr Director, NEMEA Marketing will be leading a team of 16 people across UK, Ireland, Scandinavian countries, Netherlands, Belgium and Luxembourg. Her/his mission is to align VMware Inc goals and the local needs and translate those into a consistent, effective and scalable marketing plan that will generate the thought leadership, awareness and demand to support the growth of the business. This position is a senior role, requiring experience both in Enterprise and SMB, Direct and Indirect sales, Channels and Alliances, Communications and Demand Generation. Strong Planning and Execution skills are required.
Responsibilities:

* Lead the NEMEA Marketing Team (16 people). Hire, Retain, Motivate and Develop the Members of the NEMEA marketing team

* Be an active part of the NEMEA management team, defining the NEMEA strategy and go to market alongside the Regional VP/Directors

* Be an active part of the EMEA marketing leadership team, defining the EMEA Marketing strategy and go to market alongside the Marketing VP/Directors


* Promote, personally and with the team, VMware as one of the most important and strategic Software vendors in the marketplace

* Develop and Execute an integrated NEMEA marketing plan, based on the business goals and results expected

* Results expected in Thought Leadership, Pipe Generation, Pipe Acceleration and Relationship Building

* Drive Pipe Coverage (3x) and Marketing Contribution to the Sales Pipe

* Execute Program & Build Relations for: Media, Partners, Customers, Executives

* Run an integrated set of Global, Regional and Local Thought leadership and Demand Generation Campaigns

* Manage and optimize ROI on budget in excess of m per year

Requirements:

* Fluent in English in addition to Native Language

* Proven International Sales/Marketing Experience

• Business Orientated Marketer, capable of linking strategy to execution



• Deep Understanding of Business to Business marketing: Enterprise and SMB



• Strong knowledge of the IT industry and the key players and their strategies



• Personal qualities such as: self driven, autonomous, influential, perseverant, reliable, direct and creative



• Needs to be a shrewd negotiator, very good team player and excellent relationship builder



• Able both to clearly articulate planning logic, execution details, and results of past programs created and executed, and to suggest new programs



• Able to present company and product positioning at executive events




* Strong problem solving capabilities at a strategic level

• Based in the UK Main office, and able to travel up to 40% of the time




Education, Training, Experience:

* BA Degree or equivalent required, MBA or equivalent preferred

* Strong IT marketing and enterprise sales alignment required

* Previous pipeline responsibility required

* Strong Microsoft Office skills required

* Must be a modern marketer with deep understanding of social media, marketing automation, CRM (salesforce.com preferred)

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