Director - Marketing - EMEA - GoDaddy - London

Job description
PositionPurpose: Leads the development of a client-based strategic marketing plan for the EMEA business. Responsible for building and driving customer acquisition programs, optimizing customer lifecycle and CPA. Relentlessly drive improvements in site conversion in conjunction with FOS and channel teams. Manages day to day interactions with creative agency. Provides guidance to ensure integrated markeintg campaigns are seamlessly executed and resonate locally. Conducts an ongoing analysis of customer and competitors behaviors leveraging the many quantitative assets within the company and defines relevant research efforts.
Develops digital marketing and branding plans to optimize efficiency of customer acquisition efforts thru search, affiliates programs, display advertising, retargeting, keyword optimization and SEO initiatives.
Develops local partnerships to trial new approaches to products and markets. Coordinates an outsourced evangelizer effort to connect with web pros throughout EMEA and drive GoDaddy presence within this influential segment. This position reports into the Vice president EMEA and is based in London, UK.

EssentialDutiesandPrimaryAccountabilities
%oftime

Develop holistic strategy around digital marketing and branding to optimize efficiency of customer acquisition efforts thanks to a wide set of initiatives and tools including:
Customer Acquisition tactics thru SEM, Affiliates, Retargeting and a solid Search Engine Optimization (SEO) strategy;
Manage campaigns across multiple online channels including: Search, Display, and Social;
Build strong partnerships with internal teams (Marketing, Front Of Site, Customer Care Center, BI, Pricing, email, …) to ensure a superior user experience;
Review site metrics and customer feedback to recommend strategies to maximize online effectiveness and customer satisfaction;
Develop email, social media, PR, and online programs to turn visitors into customers and customers into repeat shoppers while maximizing average shopping cart size;
Work hand-in-hand with our marketing, content, product, localization, and design teams to implement recommendations on SEO and CRM strategy.
45%
Work collaboratively with the sales team to develop marketing programs that leverage core strengths to build customer brands, enhance customer relationships, and increase revenues. More specifically:
Partner with the Customer Care Center (C3) organization to align marketing initiatives and sales efforts across the region optimizing for CPA, AOS, and ARPU;
Capture customer feedback and insights to fine tune marketing initiatives;
Create ad hoc initiatives to increase customer adoption of services beyond domains, differentiating strategy by market if necessary.
30%
Customer and Competitive Intelligence:
Responsible for any customer metrics such as Visits, Churn, Net Promoter Score (NPS), and Renewal Rates;
Manage internal promotions to improve cross-pollination among our network of brands, products, and service offerings;
Create a customer analytics program to better understand and serve our members. Translate insights (client and consumer) into strong marketing strategies and execution;
Establish loyalty programs to identify, serve and retain our best customers.
Create and manage the measurement of customer acquisition campaigns (Google Analytics, KissMetrics) to improve customer conversion and retention;
Drive the identification of trends and insights from customer experience surveys and marketing analytics and translate the learning into action and change agendas;
Leverage competitive intelligence and marketplace trends to provide leadership on how GoDaddy should innovate and evolve through new initiatives and CRM campaigns.
25%

JobSpecifications: (essential knowledge, skills and abilities)
Education/Certifications
Bachelor’s Degree in Marketing, Business, Statistics, or related field required
MBA with an emphasis in marketing or e-Commerce preferred
Work related experience
Demonstrated expertise in delivering digital marketing campaigns resulting in driving qualified traffic to the local GoDaddy website.
Experience in running multi million dollar SEM campaigns across multiple markets, Search Engine Optimization, Affiliation and Retargeting
Number driven mentality and familiarity with website optimization software
Sophisticated understanding of customer marketing in the context of online transactional websites and mobile apps.
Five (5) plus years experience in brand marketing, product development, viral marketing, search marketing, retargeting, affiliation, social media and mobile marketing.
Thorough understanding of online and offline touch points throughout the customer lifecycle.
Prior experience at a major e-commerce site is highly desirable.
Specialized knowledge
Excellent communication, interpersonal, and negotiation skills;
Extremely strong writing skills – concise, business oriented, marketing messages;
Strong analytical, problem-solving, organizational and project management skills;
Ability to develop and implement strategic marketing plans;
Innovative, forward-thinker who excels at strategy creation and relationship building across all levels;
Proven ability to work well with creative teams.
Expert multi-tasker with strong skills in managing priorities with tight timelines;
Ability to interpret information for management decision making;
Must understand sales strategy and strong knowledge of internet distribution space;
Developed a strong understanding of industry standards, new technologies, and latest advances in Internet marketing;
Know-how to convert impressions to clicks and clicks to signups;
Become an expert on competitive products;
Keen eye toward creative and its influence on consumer behavior;
Strong knowledge of GoDaddy products, services, and C3 business lines;
Excellent proficiency with Microsoft Office Suite, Google Analytics.
Success in working in an influence-driven cross-functional environment.

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