Job Description
An outstanding opportunity exists for an experienced Director of Communications within the Sales Department of Jumeirah in London.
The main focus of this role is to increase awareness and strengthen our hotels’ external reputation through strategic PR campaign planning and implementation and marketing partnerships.
PUBLIC RELATIONS
Work with Jumeirah global PR resources and Regional Marketing Manager to ensure PR messages are effectively communicated to appropriate audiences.
Ensure that all initiatives comply with brand standards, contribute to key brand messages and support initiatives as directed by Corporate Communications.
Ensure hotels receive regular exposure in local and international media (print, radio, television, on-line and social media).
Plan and oversea hotels’ strategy on various social media channels, to increase consumer engagement and support overall marketing objectives.
Pitch key stories to media contacts to gain publicity commitment.
Co-ordinate arrangements for all individual press visits, ensuring accurate advance information in circulated to all hotel departments.
Conduct site inspections and entertain media contacts as required and to maximise publicity benefits for the hotels.
Plan and execute in-bound regional and international press trips with airline and other partners from target geographical markets.
Plan and co-ordinate media and other promotional events in the hotels.
Attend cocktail receptions, award ceremonies and other social functions and networking events.
With hotels’ General Managers, act as hotels’ spokesperson and designates/prepares secondary spokespersons, with appropriate approvals.
With Director of Sales & Marketing, take responsibility for handling tasks in crisis communications manual. Plans and manages crisis response campaigns.
If applicable, manage externally PR agencies including the monitoring of agency performance in terms of value and development of brand image.
Assess value of all filming requests, whether paid with location fee or complimentary for publicity purposes, ensure that photoshoots are adequately planned and supervised in line with operational and insurance guidelines.
Plan and oversee all hotel photoshoots for marketing purposes and ensure that images are in line with brand photographic guidelines.
Assist Human Resources department when needed on aspects on internal colleague communication.
PRESS OFFICE FUNCTIONS
Ensure that press office functions are handled.
Maintain hotel photographic libraries, updated press kits and other collateral items and giveaways.
Create regular press releases and materials, including images, focusing on key messages and highlighting new services and special promotions in line with annual PR plan.
Distribute press releases to target media.
Maintain and grow an up-to-date media contacts database.
Produce monthly PR report to agreed template including clippings report.
MARKETING PARTNERSHIPS
Identify and develop marketing and brand partnerships to support the hotels’ marketing objectives and increase exposure and reputation in the local, national and international communities.
Develop creative and innovative packages and experiences with partners for food & beverage outlets, health club and spa, and hotel as a whole.
Ensure that all initiatives comply with brand standards and contribute to key brand messages and support hotels’ annual marketing plan.
BRANDING
Act as brand champion ensuring all brand standards are upheld in line with the Corporate Identity Guidelines throughout all electronic and printed materials.
Act as proof-reader and brand standard sign-off for all printed and electronic collateral items.
Liaise with DXB on any branding updates.
Creative writing for collateral and other purposes, crafting key stories, brand differentiators to support brand messages.
STRATEGIC PLANNING AND REPORTING
With Director of Sales & Marketing, compile and effectively implement annual PR plan.
Effective manages the PR expenses budget.
Experience & Qualifications:
About You:
Experience & Qualifications
Extensive experience in upscale or luxury hospitality field, either agency, corporate or on-property and a Proven track record of success.
Skills and Competencies
Database management is desirable.
Computer skills, including PowerPoint.
Excellent verbal and written communication and inter-personal skills
Good team player skills
Articulate, confident and out-going personality
Immaculately groomed, polished and high level of personal presentation
Good attention to detail and planning abilities
Luxury mind-set and creative
Calm under pressure or in a crisis
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