Develop key relationships with clients, provide client counsel to the client and oversee day to day activities on accounts to facilitate the delivery of key objectives and outputs. Lead and develop account team and ensure all work is delivered with passion and precision.
Key Accountabilities
PR Skills
Demonstrate and develop client counsel skills, acting as a strategic counsel to the client. Create and develop documents for clients including features, opinion pieces, by-lined articles, proposed reaction statements, Q&A’s and key messages.
Manage/drive client teams and development of plans for client work, communicating to the team any priorities, deadlines, developments and decisions made, involving key senior staff as needed.
Review teams work and provide constructive feedback on the tone and creative direction of the work. Take positive and timely action to address and re-align work to client objectives.
Demonstrate excellent feedback skills and take every opportunity to provide guidance and support to team members on an ongoing basis.
Develop and maintain excellent relationships with key media, influencers, third parties and Ketchum colleagues to provide appropriate skills and input to programmes and activities.
Continuously update and maintain understanding and knowledge of the media and market in which clients operate.
Run/actively participate in creative brainstorm sessions, share new ideas and support and encourage colleagues.
Client Service and Satisfaction:
Project management of client events and programmes. Keep in regular contact with the client and the team to incorporate feedback.
Drive and ensure the delivery of campaigns and events across the team at the highest standard
Promote the value and importance of client feedback and review with team and develop a client-focused culture. Manage post campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns.
Constantly update and maintain an understanding of client’s business and sector to improve counsel to client – becoming an extension of the client’s internal team.
Use client satisfaction survey data to make continuous improvement to client service.
Commercial And Financial Management
Create program budgets
Negotiate and finalise with the client any budget adjustments and explore opportunities for any additional projects.
Provide accurate forecasts on the account to ensure accurate future planning.
Proactively encourage the team to drive, deliver and understand the importance of participation and completion of fee forecasts, timesheets, staff utilisation reports and other key management processes.
Contribute to year end and campaign reconciliations. Work closely with accounts team.
Teamwork And Team Leadership
Hold regular team meetings and share client and company information to keep team informed and engaged. Use team meetings as an opportunity to share knowledge.
Plan and prioritise work with team to ensure completion according to client requirements and deadlines.
Complete performance reviews, objective setting and career and development planning for direct reports. Act on results and outputs.
Support the team in delivering the brief by driving the quality and direction of the team on day to day basis. Provide insight into the strategic direction of the campaign or event.
Act as a coach to junior team members, ensure objectives are met and individuals have clear career plans.
Maintain regular communication with junior and senior team members ensuring the team operates in most effective and efficient way to meet client needs.
Maintain involvement in team/management/group initiatives.
Regularly engage in dialogue with colleagues to ensure an accurate view and understanding of their workload, priorities, deadlines and aspirations. Delegate projects and activities to stretch performance and capability.
Conduct interviews for prospective candidates, use the recruitment process to enhance the reputation of Ketchum.
Business Development
Participate in new business pitches with energy and passion and encourage the same of team.
Provide input and lead the development of pitch documents.
Proactively identify and drive opportunities to grow and expand our work with existing clients.
Proactively contribute to the development and updating of case studies and other credentials materials.
Encourage team to contribute to and participate in new business activity including research, brainstorms, making client contact and presenting, as appropriate.
Administration and Reporting:
Prepare and deliver reconciliation reports and status reports,
Ensure team complete all administration and reporting internally and in line with client requirements.
Demonstrates and maintains up-to-date knowledge and capability in all main software packages including Microsoft Office.
Manage teams and business in compliance with all legal, financial, HR and other company policies and procedures.
In additional to the above all Ketchum employees should demonstrate and uphold Ketchum’s competencies and values at all times.
We are looking to hire an established Account Director with a passion for working on beauty accounts. Applicants must have previous PR agency experience at AD level or equivalent and experience of working on big consumer brands.
Should have experience of working on both UK and global PR campaigns
Should have experience of working a part of a loop team on integrated PR campaigns
Must be an excellent writer
Must be a passionate line manager
Should have experience of working on beauty accounts
Have a personal interest in beauty
Must be tapped into trends and style
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