Contribute to the Skincare category growth by generating, driving & delivering the category strategy through NPD, events and the entire activation plan development. Lead, coach and develop the marketing team.
Your Key Job Accountability
Category Strategy
• Define the Skincare category strategy by identifying drivers for growth, potential for new consumers acquisition for all markets and zones
• Present and get approval on the strategy and NPDs proposal from senior management and zones by presenting, influencing and networking with relevant stakeholders
• Drive gap analysis of the category by identifying new products needs and retail opportunities
• Manage the portfolio by including new skus, and define discontinuations
• Activate the category and launches strategy, both online and offline, working with the Activation, VM, Integrated Communication and Retail Academy teams.
• Define the multi channel category strategy in collaboration with e-Commerce, GTR, CRM & others commercial teams as appropriate
NPDs & Activation Plan
• Generate innovative Skincare NPDs ideas and encourage innovative thinking in the wider team
• Guarantee the wider category profitability by ensuring NPDs margins and profitability
• Respect NPDs launch timing with thought through activation plan
• Ensure NPD operational excellence in regards to timing and in collaboration with operations
• Ensure NPD commercial viability and relevance in collaboration with the wider commercial team, in particular customer offer and CRM
• Deliver thought-through event in collaboration with the Event team, others Marketing Director and the wider activation team
• Contribute to Pricing & Discount decisions to ensure balance the pursuits of our product valorization/strengthening of the brand with delivery of annual sales and target
Consumers & Markets intelligence
Ensure markets operational excellence by sharing information and best practice and following up the execution at market level
Understand and integrate in any proposed action a full understanding of consumers behaviors in different zones and markets
Exploring markets trends and competitors strategies to gain competitive advantage
Skills, Qualifications And Experience Required
Experience of developing creative concepts for skincare or fragrances products for more than one market, ideally internationally
Knowledge of cosmetics buying behaviors in several international markets with an in depth knowledge of the skincare market
Excellent communication and presentation skills both verbal and written
Sensitivity to cultural differences, consumer behaviors and trends
Able to manage complexity within the working environment, reasoning from multiple perspectives
A strong knowledge of the Asian or American cosmetics market would be a big plus
Strong consumer insight orientation
Strong problem-solving skills and an ability to imagine creative solutions
Bachelor's degree required
What We Offer
A thrilling career in the L’Oréal Group across different brands, channels and markets
A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports
A tailor-made integration plan to set you for success and an on-going focus on your performance and development
Competitive salary and benefits package
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