Job Description
• Are you fascinated by customer insights and how they can shape brand strategy and creative ideas?
• Are you intrigued by a global community made up of different cultures, societies and languages?
• Do you want an opportunity to work with one of the world’s largest brands and develop programmes that create genuine change in consumer behaviour?
If you answered yes to these questions, Edelman has an exciting opportunity for you. The world’s largest independent PR agency is looking for an Account Director to work in a fast paced consumer team within Edelman. The role is to work 100% on a big global client and will include global coordination of PR campaigns to ensure Edelman offices are delivering creative campaigns and phenomenal results. Although Consumer focused you will need a mix of working with business and consumer media as well as experience working with UK-based and Global media. A retail background would be highly desirable particularly a Convenience Retail or Grocery Retail background.
The role consists of…
o Being the day to day lead for client giving broad-ranging creative and strategic advice
o Working within an integrated agency team to deliver creative and inspiring toolkits
o Creating and project managing global events
o Working with up to 20 markets across APAC and Europe to deliver toolkits and develop localised PR programmes
o Thinking broadly and thoughtfully about a client program beyond a particular program task
o Identifying problems that could damage client relationships or affect the outcome of projects, resolve problems and alert a supervisor with what has been resolved
o Working with Edelman offices to grow and win new business
o developing and effectively manage a client budgets and taking responsibility for related issues
o Analysing client goals strategically, creatively and present findings
o Demonstrating superior writing and editing skills for client materials and plans
o Developing strategies and associated tactics to meet client goals
o Leading brainstorming sessions for client accounts
o Forging relationships with third-party vendors and internal business partners
o Demonstrating applied understanding of Edelman’s various consulting processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises
o Proven experience and understanding of international PR programmes and multi-country co- ordination
o Innovative, proactive and hands-on approach to solving client business issues
o Facility with serving as daily client contact and as client lead when appropriate
o Ability to support and set client programme goals and manage against them
o Capability to elevate problems to superiors and solicit their counsel when appropriate
o Ability to keep on top of the smallest detail and anticipate needs
2. PR Proficiency
o Tactical proficiency in media relations, including creating and driving outreach plans, message development, management of events, effective pitching
o Practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programmes
o Proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals, etc.
3. Talent Management
o Ability to promote a winning team environment and lead by example
o Capable of supporting the development of AEs, AAEs, or interns, providing direction on specific daily projects as well as coaching them on short and long-term initiatives and goals
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