You will be reporting into the Account Controller/Business Unit Director and a crucial part of the Customer MFST, this role is also part of a wider Category community, led by the Head of Category & Insights for GB and the European Category Director. The purpose of the job is to lead the category relationship with our customers or groups of customers, working with the Senior Customer Category Managers to develop shopper focused insight and building a long-term category development plan (for Spirits and broader BWS). The Customer Category Manager can be the first point of influence on the selling process, preparing the ground for a powerful sale.
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We are our customer’s most trusted advisor – first port of call and most valued source of insight on getting the category fundamentals right. We are recognised for our collaborative relationships, powerful insights, clear and future-focussed category strategies and category expertise. This drives a competitive advantage for Diageo.
We have a long-term category development vision that is closely aligned to our Customers’ objectives. We know how to influence and get things done within our customers, ensuring we can make our category plans a reality.
We continually evaluate category performance and how it responds to all category levers, and consistently use this to improve the category plan and maximise growth.
Ultimately, we drive our customers’ sales – and Diageo’s.
What we’re looking for
Customer Insight – A deep understanding of customer needs: knows what it will take to create more profitable winning customer propositions and translating this into customer plans.
Translating insights into executable plans - Comfortable working with high volumes of complex data. Can extract simple, penetrating, actionable insights (the ‘so what?’) from multiple sources of information and communicate these effectively with customers in order to generate decisions and actions
Internal & External Collaboration: can deliver big commercial outcomes using category levers and lead an agenda with a customer to a new level of collaboration and mutual growth
Influencing skills –you need to be a commercial operator who knows how to get things done in customers, has an in depth understanding of their business strategies, operating practices, culture and customers
Multifunctional commercial experience including experience of: sales/commercial planning/category development/insight
Strategic & Analytical thinking – You can set out a vision, inspire others to get behind it and foster commitment through head and heart (data, evidence and insight)
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