A key role for the Conversion Rate & Revenue Optimisation Director is to be an inspirational leader who can articulate a vision for what conversion rate optimisation capabilities can (and should) become for Sage and lead both a nascent central team of CRO / digital experience managers as well as company-wide, cross-functional teams to realize it. Collaborating with other key functions across the business including Field Marketing, Sales, Product Marketing, Digital Experience, Operations & Technology, this role will be responsible for ensuring that conversion rate & revenue optimisation programmes are firmly established as a priority and agenda at every level of the organisation and consistent, best practice execution of these revenue driving optimisation programmes is delivered world-wide.
Play a key leadership role in the Global E-Commerce Function – as the senior representative for online conversion rate & revenue optimisation globally
Own & articulate the vision for Sage’s approach to e-commerce focused, end-to-end online conversion rate optimisation, influencing all relevant functions / teams through exceptional domain expertise, gravitas & demonstrable results to embed and grow online conversion rate optimisation as an established capability throughout Sage
Leading and managing a team of conversion rate / digital experience managers, relentlessly driving traffic and conversion improvements across all Sage global websites that will improve conversion rates, units & revenue per visitor and drive significant revenue growth
Establish world class journeys from media, search and social acquired traffic through to lead gen and direct ecommerce, zero-touch sales conversion for web
Serve as the subject matter expert on conversion rate optimisation for the key, online user journeys & the online ‘browse & buy’ experience across Sage.com and other online properties with potential to provide e-commerce opportunities (including Trial) – including campaigns, media, content, social, product, 3rd party marketplaces (e.g. Amazon) and products (e.g. Google Shopping)
Partner closely with the E-Commerce Trading Revenue Performance Team, ensuring that a full, comprehensive and consistent programme of conversion rate improvement is in-place and executed against across all markets and all online properties that provide the capability to drive online, zero-touch revenues
Qualifications:
10+ years online conversion rate optimisation experience focused on driving zero-touch, online sales. This is not a generalist digital marketing role, it is a highly commercial, e-commerce focused leadership role
A demonstrable successful track record of leveraging customer insight, analytics and user experience best practice to maximise e-commerce, zero-touch sales opportunities and free-to-paid conversion rates for trial users into paying customers
Very commercially astute with a proven, demonstrable track record of growing e-commerce revenue via an always-on approach to conversion rate optimisation in a large, multi-channel, matrix-structured organisation across multiple regions / countries and via a mix of direct sales and 3rd party retail / etail partnerships – Amazon experience preferred (B2B & B2C)
A deep understanding of the key customer journey & user experience levers that drive e-commerce sales (inc. trial sign-ups) for a subscription-model business, preferably gained at a SaaS focused provider
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