Reports to: SVP Global Advertising in Paris and Executive Director, Customer Research in NY
The Research Director will work with all of The NY Times international advertising offices and rep firms across the globe. He/She will need to stay fully informed of the latest developments in research and provide the sales group with useful data and analysis. The Director will also be required to keep in close contact with various research vendors and promote The NY Times’ interests with each. An important part of the role will also be to imagine and craft custom surveys with the ambition of better presenting and explaining our audience to clients and agencies. The director will be required to work on all products, print and digital alike. He/She will be expected to speak at trade events and meet with clients when required by the sales group. Based in Europe the International Research Director will be part of the broader research department and will report to the company’s head of research in NY. He/She will also report to the SVP of Global sales.
Responsibilities:
Design and implement qualitative and quantitative research to create actionable consumer insights that demonstrate the power and impact of advertising across The Times’s suite of digital and print products.
Aggressively position the NYT newspaper and digital properties versus competitors, and maintain The New York Times’s position as a thought leader
Collaborate with web and customer analytics, user experience research, and other insights teams to provide a holistic view of our users, readers and customers.
Analyze and package major syndicated studies such Ipsos Affluent Survey Europe (EMS), comScore (Media Metrix Multi-Platform, Media Metrix, Mobile Metrix and Video Metrix) and Nielsen @Plan.
Fulfill day-to-day requests from sales and marketing staff for information and data to include in RFPs, presentations, sell sheets and other sales materials.
Provide audience analyses on key advertising segments for The New York Times.
Provide marketplace analyses for new media and other key research initiatives.
Qualifications:
A four-year college degree is required.
5+ years of media research experience required
Strong computer proficiency, including knowledge of Microsoft Powerpoint, Word and Excel.
Knowledge of New Age desired.
Analytical and problem-solving skills a must.
Excellent written and verbal communication skills. Experience in public speaking and business presentations.
Motivated self-starter; ability to generate ideas and follow through on projects.
Knowledge and understanding of circulation audit firms such as ABC and OJD desired
Ability to work and adapt to a multicultural environment
Strong interpersonal skills and ability to work across different teams/departments
Travelling could be required
Fluency in English
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