Director Communications Planning Mindshare London

• 2-minute read •
Job Description:
This role is leading the planning function on is one of Mindshare’s pillar accounts. Arguably the world’s leading FMCG manufacturer and one of the foremost marketing organisations in the UK & Ireland. There is a significant and dedicated team at Mindshare London & Ireland focused on making Unilever communications and use of media as innovative, efficient and ultimately effective as possible.

This client consider Marketing a vitally important part of their business and as such position it front and centre within their organisation. They have a history of brave, exciting, award winning advertising and we are very proud to have been part of this success and to operate as lead agency.
This role is to lead the Foods ‘clan’, for brands who are The brands are largely market leaders including some of the most beloved brands within the UK.
The ideal person for this role will be well rounded, with knowledge of traditional paid media channels as well as digital and social media. Working across different areas of the business, with multiple clients and many internal Mindshare specialists requires great coordination and leadership skills. We are ideally seeking planners with strong digital experience as well as having worked in more traditional planning roles.
About you
Be high organised individual capable of running multiple large campaigns and briefs simultaneously.
Be comfortable presenting to senior clients
Be expert and passionate about media. The BD will demonstrate a fundamental understanding of all key channels, how they work and how they to connect them together plus be able to articulate how to incorporate new channels and platforms into their schedules
A driver of change. Media Planners need to be ambitious for the agency and their clients, they need to push the Exchange (buying department) to deliver new ideas and work more closely together to understand how their channels connect. The BD’s will be experts in running brainstorms and encouraging idea generation
Great at building relationships. BD’s need to have relationships everywhere from clients to media owners and with all our internal depts. They will also be required to develop strong relationships across the agency – being the glue that brings the rest of our departments together over the POE plan.
Is willing to learn how to use fast moving digital data streams (mobile, search, social data) to generate insight as well as more traditional insight sources.
Ability to think and move quickly and adept at selling in well thought through media solutions into multiple stakeholders.
Be able to rigorously apply the relevant tools and systems to justify planning decisions and champion the wider team doing so
Contribute to New Business pitches
Heavily influence the Media planning department with their view and vision

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