As part of the EMEA Consumer Products team, the Director, FMCG / Consumables will be responsible for growing the CP business in line with divisional strategies and guidelines while leveraging a strong knowledge of the local markets’ individual needs and opportunities. He/she will be responsible for identifying the best licensees to partner with (and approving all Consumables deals), driving innovative and quality product ranges, providing regional input into Global deals, accurate quarterly forecasting and direct management of DTR relationships.
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Strategy:
• Set and execute a long-term business development strategy for each Consumables category that takes into account regional opportunities and specificities.
Financial:
• Manage the Consumables P&L to deliver (or exceed) annual revenue targets. Provide quarterly business forecasts to evaluate progress against budget. Highlight any upsides or sensitivities.
Category Management:
• Develop a clear growth strategy for each category of business (including financial targets) and benchmark progress.
• Identify opportunities and fill gaps by product sub-category, age segment, market channel and franchise.
• Ensure clear & timely communication of Consumables strategies and assets with agents.
• Partner with the Creative & Brand Assurance team to drive quality and champion innovation in local product development. Ensure timely product approvals in line with industry needs.
Licensee Management:
• Responsible for developing and managing a portfolio of licensees to grow the Consumables business. Critically evaluate the licensee base to ensure we have the right amount and best quality partners.
• Direct management of key Global & Regional licensees.
• Negotiate the best deals (in line with CP guidelines and business objectives) and manage the process from contract to product development and execution. Provide input into global deals to ensure regional needs are met and leverage global deals locally.
• Determine where DTR relationships could enhance our business and negotiate/manage these deals.
Franchise Development:
• Develop a clear franchise growth plan for your region for all of the core properties and identify market-specific opportunities
• Brief additional creative assets where required to meet market needs
Retail Development:
• Work with the retail team to identify the key retail partners for your region. Develop relationships with the decision makers at your Key Accounts.
• Understand key seasonalities and a important dates on the retail calendar
Qualifications/Requirements SKILLS AND EXPERIENCE
• Strategic thinker able to communicate a compelling vision for the business
• Substantive experience in international Consumables / FMCG licensing within the region
• Strong product merchandising skills
• Highly creative individual balanced with commercial mindset
• Current network of strong relationships with agents, licensees, distributors and retailers within the territory
• Background in building brands across various channels of distribution
• Proven track record delivering growth and solid analytical/financial skills
• Proven ability pitching and negotiating skills with the ability to close deals
• Self-motivated professional with ability to work independently and take charge
• Strong people person able to influence others
• Ability to customize / create sales presentations and other materials as needed
PERSONAL CHARACTERISTICS
• Ability to think strategically about the changing marketplace & consumer shopping patterns
• Well versed in dealing with senior leadership, outside 3rd parties, talent and international contacts
• Ability to work with confidential and sensitive information in a discrete manner
• Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
• Fluent in English & ideally one important language within the region
• Commercially aware individual with proven ability to identify and drive strategy
• Proven record of working cross functionally with colleagues
• Ability to identify key priorities within a heavy workload and execute on them
• Ambassador of the business with sufficient stature internally and externally to represent the business positively
• Intellectually strong
• Able to travel and geographically mobile
• Sense of humor and practical attitude
REQUIREMENTS
• Educated to degree level
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