This is a Global Director role, where you will be anchored to one flagship account and responsible for part of the business worth £1m+ in a workstream focussing on B2B.
You will have the competence to present to and influence top tier clients – identifying key insights and collateral required to achieve this – and have a successful track record of winning pitches.
• Develop an integrated B2B strategy to drive the next stage of growth building on an already strong portfolio of accounts, consolidating retained business, whilst attracting new B2B work
• Effectively manage and grow budgets by creating more integrated B2B communications marketing opportunities
• Deliver strategies to retain top talent and attract new people to keep pace with changing client and business needs
• Find ways to share best practice creative B2B communications to continue to inspire the client
Business Development
• Deliver a client services strategy to forge close relationships with top tier clients by providing high-value strategic advice and creating innovative B2B driven ideas
• Linked to this, deliver initiatives designed to improve profitability and staff utilisation levels across the practice
• Using agency intelligence, create a dynamic growth plan to unlock new B2B revenue opportunities
• Continue to represent Edelman and its key strengths when working with the wider inter agency team (IAT) whilst seizing organic growth opportunities under current and new campaigns
Operations
• Work with colleagues across the Edelman global network and with client stakeholders in multiple markets
• Develop a strategy for ensuring digital and social media nous is at the heart of our business and our B2B campaigns
• Working with the Planner, ensure insights and primary research data is the rich seam that runs through our communications programmes
• Be a role model in fostering good team management and relationship-building skills
Senior leadership
• Act as a Brand team champion within the broader Brand and Edelman senior management team to drive fame for key initiatives, and work collaboratively at this level to deliver company priorities
• Represent the Brand team and the company at key external marketing events, to support new business initiatives and to recruit top talent
• Pioneer partner strategies – specifically amongst the media – in delivering key business
• Significant experience of delivering corporate/B2B brand development programmes, thought leadership campaigns, multi-market media strategy, and stakeholder engagement programmes
• Experience of working for large multi-national companies is required. Proven experience of developing group level integrated campaigns and individual business unit programmes
• Experience working in the energy, automotive and manufacturing sectors is desirable but not essential. However, this person must be able to demonstrate a good level of insight into the trends facing some of these sectors
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