Proactively drive, evolve and define the commercial proposition with strategic vision.
Strategically create, drive and evolve all sales collateral and commercial comms.
Ensure you understand the Powder brand and team strategies contributing to them as required.
Take commercial ownership of all Powder’s revenue targets. Ensure you contribute to, and are up to date with, the plan and forecast figures, always knowing how the overall brand is a performing and evolving. Track all business in discussion, ensuring you have sufficient BUD to achieve Powder targets. Keep your manager regularly informed of your BUD.
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Maximise overall revenue and seek opportunities to grow the Powder business, across all Powder touch points or potential touch points, as the brand evolves. This will require creative and strategic thinking to:
Understand and utilise the rich Powder data
Identify and sell sampling and associated commercial opportunities for the Powder Beauty Box business
Build extremely strong and collaborative relationships with the wider commercial team, in particular with the relevant brand teams, working closely with the Creative Media and Central Digital teams, to facilitate their ability to sell, up-sell and integrate Powder.
Ensure you have strong and up-to-date product knowledge of Powder; how the digital product works and all the key product developments as Powder evolves. This includes digital and technical knowledge, audience reach and profiles, data capabilities, trends, editorial/brand proposition, market position, ad inventory, sponsorship opportunities, case studies and all key USP’s. Use product knowledge to identify opportunities for new product features that can help drive commercial offering.
Proactively seek out market news and intelligence, and share it with the team. In particular identify who the competitive set is, how Powder sits within this set and where new competitors are arising.
Maintain a strong understanding of the commercial digital production costs and trafficking process, working to manage the overview of all campaigns
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