The Director is a senior strategic position providing leadership to a division/practice or team within the LEWIS account servicing structure. This person plays a core role in the senior management team, ensuring that their division/practice or team delivers a profitable, creative and forward-thinking client service. The Director plays a critical role in the new business process, guiding pitch teams through the creative and pitching process with the client. In addition, they are responsible for developing client relationships by identifying and selling additional services, directly impacting revenues and income.
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New Business
Leads the new business process in collaboration with the Managing Director and/or Business Development Director, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process
Leads credentials and pitches for clients, developing the strategic insight, messaging and creative concepts
Generates, identifies and nurtures new business prospects and maximises opportunities for new clients from within extended network
Client Management
Works as a senior leader, ensuring account profitability and optimising revenues for the business
Demonstrably grows client revenues, in line with the profitability of accounts and projects
Drives a proactive approach to upselling services/projects and increasing retainer budgets
Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum
Takes responsibility for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
Delivers an added-value consultancy and works closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels
Content
Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to their practice
Works with the client to develop and implement an impactful content strategy, delegating responsibilities to direct and wider team members where possible
Works with content specialists (where possible) to improve own and others knowledge of content trends, driving a commitment to excellent story-telling
Digital / Social Media
Actively promotes the use of digital products internally whilst developing the uptake of services offered by LEWIS, including specialist solutions provided by Pulse
Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business
Provides social media insight as well as strategic management of client activity
Works collaboratively with other teams increase the utilisation and selling of digital services
Team working and development
Takes overall leadership responsibility for their practice, including coaching, supervision, assessment and reviews of all team members
Helps build a high calibre, talented and motivated team - nurturing and preserving the LEWIS culture
Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
Works with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team
General
Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
Takes a proactive role in promoting the LEWIS brand, its identity, values and work
Supports the HR / talent team by promoting, both internally and externally, opportunities at LEWIS across social media and via the referral scheme
Works with the HR / talent team to create succession plans and career paths
Maintains a detailed and up-to-date knowledge of industry (competitors’ and clients’) activities
Overall, acts as a guardian of best practice
About you
Highly commercial, with strong strategic client consultancy skills
Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Associate Director, Director or Head of level
Well versed in social media and the integration of digital marketing into the wider communications landscape
Able to provide consultancy on comms requirements as well as broader marketing strategy
A track record of retention and the profitable growth of existing accounts
Demonstrable success at securing new business and increasing client revenues
Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team
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