Director Account GroupM London

Job Description
The role is for an individual to take a leading role in Media Planning for the Post Office.

There is a large team here and this account will offer you the opportunity to work with all areas of our business, from Performance to Social to Local to Partnerships. This diversity is driven by the Post Office’s increasingly broad product portfolio. Due to the scale of Post Office products beyond Mails which include Financial and Travel Products, you will be exposed to a wide variety of sectors on a weekly basis.



The clients are relatively green in their media knowledge but eager to learn and develop. As a result we require someone who can be a media authority for them and help guide them to create the best solutions.

Above day to day management you will work very closely with our strategy team to help craft and translate strategies into exciting award winning media campaigns.

Desired Outputs

There Are a Number Of Outputs That The Media Planner On Post Office Would Be Expected To Deliver

Successfully drive offline and in particular digital acquisition across a range of products and channels
Understand the uplift of Brand activity on Performance channels, and be able to weave this into an overall strategy
Challenge historic ways of doing things and ensure that our approach is fit for purpose and recognises the digital response channels
Build progressive performance based plans that recognise both existing and new channel opportunities
Proactive thinking to grow budget and test new ideas that will deliver responses
Help the client connect their data to media performance, building new models where necessary in partnership with the business planning team

Skills Required

The candidate will have the following skills;
Deep understanding of earned, owned and paid media
Have a keen interest in performance media and understand how brand activity links to performance
Experts and passionate about media. The MP will demonstrate a fundamental understanding of all key channels, how they work and how they to connect them together plus be able to articulate how to incorporate new channels and platforms into their schedules
Drivers of change. Media Planners need to be ambitious for the agency and their clients, they need to push the Exchange (buying department) to deliver new ideas and work more closely together to understand how their channels connect. The MP’s will be experts in running brainstorms and encouraging idea generation
Great at building relationships. MP’s need to have relationships everywhere from clients to media owners and with all our internal depts. They will be required to develop strong relationships across the agency – being the glue that brings the rest of our departments together over the POE plan.
Analytical. Rigorously applies the relevant tools, systems and models (where appropriate) to justify planning decisions, and champions the team doing so. Is willing to learn how to use fast moving digital data streams (mobile, search, social data) to generate insight as well as more traditional insight sources.
Ability to think and move quickly and adept at selling in well thought through media solutions into multiple stakeholders.

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