Job Description
The role requires the ability to solve complex problems at a strategic & global level. Care must be given to ensure that strategies are business enhancing across a wide diversity of markets consisting of multiple brands at various stages within the product lifecycle.
The Candidate Will Support The GBL As Follows
Category & Brands
Lead the process to define the suncare category vision and strategy.
Lead the process to develop a successful category growth plan and brand growth plans
Lead the process to refine the Brand Hearts, as appropriate, building a purposeful brand positioning.
Identify and deploy global consumer insights and clearly defined and consumer validated core targets Champions the voice of the consumer. Fuse insights for strong growth plans.
Lead the process to define, develop and deploy brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.) including developing equity building campaigns/consumer connections and delivering digital acceleration via competitive assets.
Commercial Execution
Work with markets to deliver net sales and market share growth in line 3-1 plan.
Optimize elements of the P&L to enhance category performance
Contribute expert and shopper knowledge in to the category and brand growth plan. Work with Expert Director to increase recommendation rates. Work with Shopper Director to drive in-store activation to win in pharmacy.
Scientific Innovation
Define global innovation strategy and drive robust pipeline of market relevant, consumer needs driven, science based innovation (NPD, renovation, design, IP enhancement, claims etc).
Partner with R&D to strengthen science (claims, visualisation) across core brands.
Supply Chain
Work with supply chain partners to optimize gross margins and cog’s
Work with supply chain to manage out-of-stock issues and long term supply strategy
Talent and Culture
Develop self and matrix team into a high performing skin health team and embed the GSK Performance System
Contribute to building Skin Health capabilities.
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