As a Head of Marketing, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
The Cloud Platform Marketing team is responsible for raising awareness and interest about Google’s Cloud Platform (GCP) among developers, start-ups and enterprises everywhere and shepherding these individuals through a seamless customer journey, from interest to discovery, trial, commitment and advocacy, fueling business growth.
You are the Marketing professional that will be leading our EMEA marketing strategy and operations for this team. As Head of Marketing, you will be building and leading a distributed team of professional marketers for driving Google Cloud Platforms awareness, new business acquisition, customer development and user community programs.
You will be an inspirational, passionate and results-driven leader with strong experience building and leading an EMEA regional marketing team in a software or other high-tech cloud B2B organization. This role will involve building a large, loyal and engaged customer base, actively working with a direct sales team on scalable enterprise and start-up marketing activities across multiple segments, channels, geographies, and phases of the customer lifecycle relationship.
You have a proven track record of achieving objectives and are able to establish credibility with the sales and global marketing colleagues through your market insights, industry knowledge, communication skills, leadership and vision.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Hire, lead and align the regional marketing and product marketing team with regional business goals.
Develop and get buy-in of the regional marketing strategy and programs, working closely with the Global Marketing and regional Leadership teams while representing the local voice of the customer in the process.
Develop, execute, rollout and optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions including GCP events, outbound campaigns, external trade shows and customer stories.
Develop, execute, rollout and optimize campaigns to drive customer retention, upselling, cross-selling, product engagement and retention including customer conferences, seminars, education and engagement tactics.
Grow awareness, familiarity and perception for GCP amongst analyst, influencers and other influencer organizations. Work closely with the Sales teams and Demand Management team to drive opportunity and business growth.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
Experience managing campaigns targeted at a developer audience.
Experience with the enterprise software purchase, development and implementation cycles.
Preferred qualifications:
Project management experience, including managing external creative agencies, events vendors and international projects.
Experience planning and executing multiple, complex marketing programs including budget management. Familiarity with marketing and web analytics, CRM systems (Salesforce.com or similar) and tracking tools to assess campaign effectiveness.
Conversational knowledge of platforms like Python, PHP, .NET, Java and Cloud technologies like AWS and Windows Azure.
Effective technical acumen and ability to interact with highly technical people and technologies, while also able to express complex concepts in plain language to reach broader audiences.
Exceptionally detail-oriented with the ability to thrive in fast moving, ambiguous environments.
Excellent communication skills in both business and technical situations.
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