Director Marketing and Digital reports to the Director of Strategy, Arts and leads a team which consists of Head of Digital, Content Manager, Digital Programme Manager, Communications Manager and Communications Co-ordinator. The Director must be able to work with a high level of autonomy, managing strategy, stakeholders and developing solutions that drive the business forward.
This new senior role in Arts will be part of our global leadership team. We particularly welcome applications from minority ethnic individuals. Our global team of experts based in the UK and globally work together to develop programmes. This post is part of the executive team (including communications, digital, evaluation, marketing, planning, strategy, finance).
Leading and managing successful arts marketing strategies and campaigns
Broad and deep awareness of arts in the UK and overseas, including marketing and digital trends
Extensive skills and knowledge of marketing, digital and insight, product /service design in arts including CRM, brand, market research, segmentation
Consultancy skills - able to work with colleagues and identify and solve marketing problems and challenges and support implementation of solutions.
Developing and managing relationships with senior stakeholders.
Leading teams within a regional or matrix structure to deliver planned outcomes.
Some of the main opportunities/challenges include: (Please see Role Profile for full details of the duties):
Develop and implement a global marketing strategy for arts, to garner market insight that will inform the development of new ideas, projects and programmes
Develop and lead an appropriate approach to digital cultural relations for Arts
Contribute to the global marketing team in support of professionalising our overall approach to market insight, new product development, assessment of impact and relationship management
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