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Account Director - Packer Forbes Communications - London


Job description
Responsible for:

Leading a team to deliver integrated communications programmes (ideally comprising market access and traditional medical communications activities) to our wide range of pharmaceutical and life science clients and ensuring quality delivery of work

Required experience:
A minimum of six years healthcare communications experience, ideally with a strong focus on medical communications
Experience of working within an agency environment
Experience of dealing with challenges coming from the change drivers within the UK NHS environment
Main responsibilities:
Develop strategic integrated communications programmes aligned with clients’ business challenges and priorities in the ever-evolving NHS environment
Lead account teams to deliver high quality, creative and responsive programmes
Oversee accounts to ensure efficiencies in programme management, staffing and budgeting
Maximise current client business opportunities through organic growth and support new business activities, including taking lead roles in new business pitch opportunities
Actively coach and develop junior team members and implement personal development scheme for line reports
Directly support the Leadership Team with resourcing and capacity planning
Ensure effective communication across the company as a liaison between junior management forum and senior management team
Proactively share knowledge on healthcare developments and communication skills across the company
Any other duties as agreed
Desired Skills and Experience
Behaviours & Competencies

Overall
Strong interpersonal communication skills across a wide spectrum of stakeholders, both internal and external
Good strategic and creative thinking skills and advanced problem-solving ability
Maintain a strong external focus, ensuring knowledge and understanding of implications of market place changes on Packer Forbes own target audiences.
Financial and business acumen
Strong, compelling and accurate writing ability
Ability to lead, coach and motivate teams
Professionalism, integrity, versatility and proactivity
Leadership
Adapts or develops methods of work to suit needs and/or changing situations
Allocates appropriate staff resources, balancing client and team needs with financial criteria and negotiates need for extra resourcing appropriately
Encourages people to act as a team by focusing on the bigger picture and maintains an effective team, which works well together
Anticipates and identifies needs and communicates them to the client (if applicable) and provides solutions
Balances the conflicting demands of task, process and people so as to manage workload effectively to meet deadlines
Ability to maintain overview of workload but remain in touch with operational developments through effective delegation
Instigates and contributes positively to discussions on how to initiate and implement appropriate changes in product/process/organisation
Encourages and coaches others to seek learning opportunities and develop skills
Promotes a sense of job ownership and pride in the outcome of the task
Sells ideas to others, creating “buy in” and overcomes obstacles in implementing these ideas
Establishes rapport and trust and develops strong working relationships at different levels within the Company and externally
Generates ideas, looking for external references where appropriate and has the ability to take them forward into something achievable, profitable and practical, particularly in response to the changing NHS policy environment
Demonstrates the ability to take decisions in the interests of the whole Company rather than personal interest

People Management
Accurately assesses individual’s skills, knowledge and abilities and recognises their readiness to take on new responsibilities and/or acquire new skills etc. as appropriate
Actively encourages all staff to achieve their full potential by seeking opportunities, both within and outside of the Company
Acts in an open and honest manner, communicating with and treating people with respect and consistency
Conducts effective appraisals, following up on agreed outcomes
Constantly develops mechanism for recognising causes of discontent and takes action to retain staff and boost morale
Creates the environment for allowing people to experiment, coaching staff empathetically through crises and mistakes, using them as opportunities for learning
Delegates appropriate work in a way that people feel valued whilst maintaining quality control
Ensures team receives timely feedback on performance in a constructive manner and deals with under-performance appropriately
Promotes retention discussing needs and wishes of staff and communicating views to appropriate people

Performance
Actively reviews own and others work against agreed work priorities and objectives
Consistently gathers and shares information, knowledge and expertise with others for the benefit of the Company and encourages the same behaviour in their staff
Continually questions and makes suggestions on the way work is performed so as to improve processes
Demonstrates flexibility, energy and enthusiasm
Maintains technical excellence through a variety of means e.g. reading healthcare press, seeking broader experience through personal networks.
Manages task while dealing with interruptions and resolves unforeseen issues
Monitors costs
Seeks to build upon personal competence and knowledge
Thinks beyond a task driven approach

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