Job Description:
The retail landscape is changing at a rapid pace. The boundaries between online and offline have never been more intertwined as the web now influences more than 50% of all retail sales. The eCommerce Director will build relationships with leading retailers/online merchants to become a fundamental part of their Omni-channel strategy, meaning consumers choose PepsiCo products more often.
Accountabilities
Develop, implement and lead the commercial eCommerce strategy for UK, owning the channel P&L and delivering >£100mm business in 2016, doubling sales over next 3-5 years
Advise the commercial teams on strategic/growth levers for the online business and be proactive in driving plans forward to achieve goals
Sit on the UK sales council to encourage a multi-channel agenda across all customers and create a more digital savvy approach across UK business by leveraging systems and technology
Own the senior relationships with key UK retailers to become a trusted advisor and create strategic partnerships to further our joint agenda
Further develop scorecards & performance ROI - embed the use of new automated scorecard, delivering insight driven actions. Leverage the available data to create ROI models which optimise trade spend more effectively
Lead the evaluation of new eCommerce opportunities defining key retailers and partners, and setting up the team to deliver
Own UK eCommerce Test & Learn framework to drive future growth. Codify all lessons learnt & failures and align with Europe CoE team to remove duplication and enable leverage across the sector
Lead EU1169 compliance across our retailers, utilising capabilities of product databases and insights tools to effectively manage it across the teams
Partner with wider digital specialists and brand marketing teams to close the gap from media to shelf and drive conversion opportunities from our advertising spend
Leverage European and Global learnings to further develop all aspects of the eCommerce business such as content, campaigns, promotions and P&L/ROI evaluation
Build capability within eCommerce team and across the wider sales organisation
Through coaching and development, make the eCommerce team a great place to work and manage the talent pipeline for successor planning
Desired Skills and experience:
The candidate will be strong on digital trading and marketing - covering customer relationship management, search engine marketing, digital content and merchandising
Commercial acumen - strong commercial and analytical ability required to manage both the operational and strategic agenda.
Strategist, creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships.
Proactive - drive online sales and customer engagement whilst taking others with you.
Skilled negotiator - ability to conduct multi-faceted negotiations both at tactical and strategic/contractual level
Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
Inspire others - ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
Innovative and entrepreneurial focus
Strong results orientation - track record of hitting and exceeding targets
Influencing skills - demonstration of ability to influence both internal and external agenda
Technical understanding - able to lead the use of new tools to create efficiencies and improve business processes
Desired Skills and Experience
*The candidate will be strong on digital trading and marketing - covering customer relationship management, search engine marketing, digital content and merchandising
*Commercial acumen - strong commercial and analytical ability required to manage both the operational and strategic agenda.
*Strategist, creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
*Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships.
*Proactive - drive online sales and customer engagement whilst taking others with you.
*Skilled negotiator - ability to conduct multi-faceted negotiations both at tactical and strategic/contractual level
*Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
*Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
*Inspire others - ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
*Innovative and entrepreneurial focus
*Strong results orientation - track record of hitting and exceeding targets
*Influencing skills - demonstration of ability to influence both internal and external agenda
*Technical understanding - able to lead the use of new tools to create efficiencies and improve business processes
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