As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you will be part of the team that leads the online acquisitions for Google’s B2B products (i.e. Google My Business, AdWords and AdWords Express). In this role, you will design high-impact products and programs to improve the user experience throughout the purchase funnel.
At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Lead strategy and execution to deliver a best in class digital user journey for new Small- and Medium-sized Business (SMB) advertisers (from ad impressions to conversions).
Develop an in depth understanding of customer insights through internal and external data across every stage of the SMB user journey. Drive optimization to improve user experience and value for Google.
Lead strategy, planning and execution of B2B marketing activities on customer experience, drive innovation and test new marketing approaches in digital creative.
Measure the impact of B2B marketing activities to understand Return on Investment (ROI) and learnings, in order to optimize accordingly.
Be a team player. Work cross-functionally with product, sales, external agencies, engineering, marketing, legal and others to align on the strategy, execution planning, performance tracking and best practices.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
Preferred qualifications:
Experience in AdWords or other digital marketing tools (including Google Analytics, Tag manager, etc.).
Experience in implementing Analytics and remarketing for accounts with large monthly impressions.
Track record of exceptional quantitative analysis of data and the ability to present it visually while taking into account business context and potential impact.
In depth understanding of digital marketing from a practitioner’s point of view, with experience in Search Engine Marketing.
Ability to write basic Java, CSS and comfortable with HTML 5.
Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications. Ability to organize content and set direction in the face of ambiguity, while managing multiple projects from inception to completion.
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