The Account Director is a senior strategic and creative client-facing position providing leadership to a team of account executives and account managers. This person will work with the senior management team to ensure that their office delivers a creative and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income.
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Client Management
Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum
Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels
Plays an integral role in the senior management team, ensuring account profitability and optimising the impact of revenues on the business
Leads the new business process in collaboration with the Business Development Director, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process
Media relations
Maximises media relations activity on behalf of the client via an in depth knowledge of team networks
Recognises and creates media opportunities for the client in line with wider industry activity
Shares their detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech, digital and consumer space
Utilises their network to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities
Maximises their team’s understanding of current affairs by promoting a commitment to understanding the news agenda
Content
Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues
Works with the client to develop and implement an impactful content strategy
Works with the Head of Media Services to improve own and others knowledge of content trends, driving a commitment to excellent story-telling across the business
Digital / Social media
Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business
Provides social media insight as well as strategic management of client activity
Works collaboratively with the Pulse team to increase the utilisation and selling of digital services
Team working and development
Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members
Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
Acts as leader in guiding colleagues on how to best manage campaigns and projects
Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
Work with the HR team to reward, retain and develop the team and resolve any performance issues
Reporting and analysis
Ensures profitability on all accounts and effectively manages budgets
Understands and maximises the impact of client revenues on the business
Communicates account performance internally and provide strategic advice to the client based on measurable analysis
Monitors and reports on account KPIs and ensure accurate reporting by junior team members
Provides detailed reports to the Account Director or senior management team on request
General
Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
Take a proactive role in promoting the LEWIS brand, its identity, values and work
Support the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
Overall, be a guardian of best marketing practice
About you
Highly commercial, with strong strategic client consultancy skills
Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Account Manager or Account Director level
Well versed in social media and the integration of digital marketing into the PR landscape
A track record of retention and the profitable growth of existing accounts
Considered, assertive and influential; a leader with the aptitude to develop and motivate a team
Able to provide consultancy on PR requirements as well as broader marketing strategy
Demonstrable success at securing new business and increasing client revenues
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