The Communications Director is responsible for driving the delivery of best in class planning within their team, leading and coordinating agency specialists and team members, and demonstrating sound understanding of client and business communication needs.
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Leads ‘best in class’ communications planning.
To ensure that the operational delivery and management of all client campaigns meets expected quality standards.
To coach their Executives/Managers to become best possible media practitioners.
Skill Set
Seniority. Ability to build and maintain client and agency relationships at a mid-senior level. Clarity in delivering media recommendations to clients. Someone clients value and want on their business.
Commercially minded. Will develop a solid commercial understanding of their clients and of MEC’s products and services. Be aware of the implications that client contracts and deal parameters may have on planning. Understands the importance of sound financial awareness, including budget control and the impact their role has on MEC profitability. Has a comprehensive understanding of all important stakeholders of their clients business including decision makers, retailers/other distribution points, competitors, shareholders and workforce.
Best in Class Planning. Is a confident media planner, able to understand client’s business challenges and engage strategists and specialists to develop a comms strategy to address it.
Thinks creatively in their role, always going above and beyond paid solutions to consider how clients can maximise owned and earned platforms.
Champions the use of MEC planning tools, inspiring creativity and innovative solutions to deliver solutions for TfL.
Data First: encourages the use of data within their team and its application in all work to generate insight and improve performance.
Digital First. Utilises insight driven from all digital planning tools available. Consults with ‘digital experts’ for advice and stimulus, but actively manages all planning irrespective of discipline. Is confident discussing digital with clients without needing specialists to be present
Operational Management. Helps prioritise the workload of the team. Ensures all client requirements are surpassed and executes all client requests in a timely, professional and efficient manner. Excellent administration skills.
Coach. Put in place a training, development and feedback programme that ensures the ongoing development of Managers/Executives, and is responsible for conducting performance reviews for direct reports. Be fully aware of direct report’s personal developmental tasks and enables their growth.
Collaborative: Encourage high morale and motivation of your team. Facilitate a close and productive working relationship with all other MEC specialisms to produce brilliant work for TfL. Ensure strong professional relationships are formed by the team with creative agency (VCCP) and media owners.
Essential Skills, Knowledge and Experience
Solid planning experience
Positive, pro-active, problem solving attitude
The desire to learn and take responsibility for projects
The desire to create change, drive innovation
An inquisitive mind and out of the box thinking
The ability to adapt
A passion for the media industry and for producing market leading work
Ability to manage multiple concurrent workstreams
Experience of dealing with large cross agency teams and ability to contribute to and/or lead strategic debates; effectively manage the relationship with other agencies, such as VCCP
Broad UK cross media knowledge – specifically a detailed understanding of digital
Management of inter-agency teams
Systems knowledge: DDS, TGI, Touchpoints, Nielsen Ad Dynamix
Proficient knowledge of PowerPoint, Excel and Word
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