Director - Product & Propositions Marketing - Tata Communications - London

Job description
Tata Communications is a leading global provider of network services servicing enterprise customers, service providers (voice and data) and mobile operators. Reporting to the VP – Product & Propositions Marketing the Team Lead – Partner marketing, Joint propositions & Strategy 2.0 is a member of the Product & Propositions Marketing team, marketing Centre of Excellence & will be a member of the people managers group in marketing (MC15). This is a critical role in the transformation of Tata Communications from a product centric organization to a customer and market centric organization and to underpinning the path from Product to Services to Platforms across the portfolio.



Major Activities
Works with the VP – Product & Proposition Marketing, Strategy 2.0 PMO/Core team, Product Heads & marketing leadership team to define the joint value propositions across the stack of services, strategy to build & leverage the partner eco system
Co-owns (with product & the respective product marketer) the partner readiness of the services
Develops (and owns) the marketing plans for the partner marketing initiatives
Works with various marketing sub functions to set up a smooth & effective interlock process
Becomes a key spokes-person for the business with external stake holders – media, analysts and customer
Develops & owns joint value propositions across Tata’s services along with the partner capabilities
Works closely with the strategy 2.0 PMO / core team to enable the planning & execution of the strategy
Plays a critical role in the partner selection, onboarding & enablement processes
Drives & leads initiatives to understand the market requirements, competition & market trends. Shares the insights with the internal stakeholders to enable decision making
Works on the marketing of new & innovative business models focused on collaboration tools using our infrastructrure and partner capabilities e.g. Jamvee API
Manage the marketing budget (wherever applicable) to ensure that marketing effectiveness meets fiscal discipline & ROI benchmarking
Manages a high performing team with employee satisfaction in the top quartile

Desired Skills and Experience
Essential Qualifications

Graduate with certification by the Institute of Marketing or similar
MBA majoring in marketing a strong advantage
A marketing strategist with a high attention to operational details
Languages an advantage

Requisite Skills
Background in product management or technical marketing or strategy teams
Experience of managing & working as a part of a remote, global team
Significant expertise in the telecoms sector with an experience of working with partners

Technical
Sufficient technical skills to be able to constructively challenge product teams
Change management skills – this is a transformational role, not managing steady state
World class marketer – in terms of the thought process from strategic marketing to development of value propositions
Market planning and activation – to deliver to the business plan (AOP)

Functional
Leadership skills across the matrix
Strategic capabilities

Behavioral
High influencing skills
Strong communication and presentation skills in English (other languages welcome)
Ability to manage a matrix of resources – developing an overall plan and delegating key elements
Team player

Work Experience
10-15 years in product/proposition marketing or product management or strategy teams preferred
Exposure to sales/business development an added advantage

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