Editorial Director - OgilvyOne Worldwide - London

Job description
Role Summary
OgilvyOne London is seeking a dedicated social ‘Editorial Director’ at the Senior Account Manager/Account Director level to champion and lead an entirely new strategy and creative process across owned social media platforms for iconic UK brands including a major automotive brand. This is not your typical community management role as you may have previously thought of it -- this is a new role that requires new skills with a high level of business maturity in order to direct the activity of many managers to affect some very specific outcomes.



The opportunity for the right person is to work in close coordination with senior account leadership, clients and other external agencies to lead this new integrated strategy.

The Editorial Director will play a critical role on accounts, managing all owned social channels, managing the community and planning content creation as part of a defined editorial process. As such, it is expected that this individual approach the planning of content creation and roll-out in a strategic way intended to change perception of the brand and specific vehicles. He/she will ultimately define the content strategy across all owned social channels.

Understanding of audience and knowledge of analytical tools is key to this role as a shift in perception for the brand is linked to attracting a new audience that currently does not engage through the current owned social channels. Implementing the defined approach to attracting this new audience will see the Editorial Director extend beyond owned social channels to impact influencer programmes, search, forums, review sites and other online locations.

The Editorial Director will recruit and develop social media team members and direct reports. The channels and tactics the Editorial Director needs to master are the same as any social specialist – conversation management, influencer identification, social channels ins/out, community management, etc, but he/she needs to be also familiar with social search, ratings and reviews, social data & measurement, social commerce without necessarily being a search or analytics expert as he/she will be able to work with experts in this field.

As social content that has the power to engage, drive advocacy, impacts the purchase decision is often critical to the success of social campaigns, programs and strategies, developing content strategies, briefings, calendars and implementation plans is another key area of responsibility for the Editorial Director.

Desired Skills and Experience
Skills and Experience required

• Create content of all sorts from hands-on responsibilities to the capacity to direct a network of content creators
• Help recommend advertising as part of a paid, owned, earned strategy
• Lead a team of strategists and monitors to manage customer, fan & stakeholder dialogue
• Connect across the business with experts who can answer community members and solve issues
• Have strong technical and tools expertise (get the most out of systems like Radian6, Gorkana, Social Bakers, Buddy Media, SpredFast and more)
• Analyze data to find insight and define business performance
• Ability to link from Strategy to Implementation (i.e. what is possible)
• Excellent storytelling skills
• Talent for training people
• People skills; collaboration with a diverse set of people from across different disciplines (e.g. planning, creative, account, clients) and markets
• Be a great networker
• Have specific platform experience, notably Facebook, Twitter and LinkedIn
• Have contacts at social networks and content production companies
• Understand best practice and thought leadership in Social Media and content
• Be able to project manage and prioritise mutli-client demands
• Understand use of paid social media
• Be aware of client social media governance and HR policy
• Have experience and evidence of success on clients/employee social media channels
• Understand social content vs broadcast content
• Be able to present and sell the benefits of social community management to new and existing client
• Comfortable and competent in the Content eco sphere
• Passionate about new forms of communication - and how creative can bring this to life
• Passionate about new forms of communication - and how creative can bring this to life
• Keen attention to detail and understanding of how the concept can evolve in a content form (small social, rich, video, long form)
• Flexible to work with internal and external partners

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