Head Marketing Video Channels Amazon London

Job Description: • 2-minute read •
The Head of Marketing is the lead marketing role for Amazon Video Subscriptions across Europe.
You will therefore be responsible for:
Using all channels of marketing and communications to acquire and retain customers for these subscription services
Positioning the Amazon Video brand to be the widest destination for video content and extending beyond Prime and rentals/purchases

Recruiting and leading a small team of skilled marketers to drive marketing strategy, campaign management, KPI tracking and assessment of effectiveness across our territories in Europe – initially UK and Germany/Austria
Working closely with the marketing function of Prime to ensure seamless and coordinated customer-level communication
Contributing to the broader business strategy of Amazon Video Subscriptions across Europe and globally.
Basic Qualifications

You will need to be:
A proven marketer, deeply familiar with the tools and techniques of digital marketing. An entrepreneurial thinker, able to define innovative marketing solutions to drive a new and disruptive business
Someone who is able both to act strategically and also to roll up your sleeves to run practical marketing campaigns in a start-up environment
Someone who is both creative in marketing execution but also focused on analysis and the measurements of effectiveness
Someone who has a passion for video content.
Preferred Qualifications

Hands-on marketing leadership experience in a Pay TV business, a studio or channel group, or OTT content provider.

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